Over the course of this 5- day PR masterclass I'm going to teach you the exact strategies that my most successful clients used to get featured in MAJOR publications and increase their visibility, credibility, and profitability.
Day 1: How to get in front of thousands of potential clients, without working more hours.
- Why every scaling entrepreneur needs to be visible in the media: I’ll show you how to build your credibility through established media outlets so you’re positioned as a sought-after expert, before ever meeting your ideal client.
- Your Visibility Ladder: Because not all brands look alike, it’s essential to clarify which outlets of media best support your business goals. Once you can visualize your future, you can write a vision map that will serve your business, your clients, and your life.
- Your BIG Impact + Income Goals: Being visible in the media is only the beginning, but it’s the key to establishing an authority brand. I’ll show you how to reverse engineer your visibility plan to serve your income and impact goals.
Day 2: How to upgrade and amplify your credibility, using information you already have.
- Niche Down to Scale Up: Creating a crystal clear niche is the difference between being memorable (instead of forgettable) in a crowded marketplace. I’ll teach you how to craft a niche statement that communicates your value, differentiates your process, and engages your ideal audience.
- Hello Social Proof: Did you know it can take less than 5 seconds for a prospect to decide whether or not you are qualified? You’ll learn how to succinctly share client results, without writing LONG case studies or waiting years to make an impact.
Day 3: How to craft “special sauce” and communicate your value to your ideal clients.
Your Unique Expert Experience: Thankfully, no one has the exact same expertise you do. It’s time to lean into what makes you extraordinary, instead of trying to imitate someone else.
Your Expert Topics: Once you know what differentiates you, you can create signature talking points that become synonymous with the value you bring to the table.
Your Zone of Genius: Making the leap from your zone of excellence to your zone of genius may only be a 2-millimeter shift, but it’s where all of the creativity, impact, fun, and money are!
Day 4: How to create the perfect pitch for any and all media opportunities.
Customizable, 4-in-1 Pitch Templates: You’ll learn how to make the most out of a plug-and-play template to pitch to 4 different media platforms - press, podcasts, TV appearances, and public speaking events!
Media Relationship Building: People are the most important part of the pitch. I’ll show you how to build meaningful relationships with reporters, podcasters, and power partners.
Day 5: How to forge your path to wealth & financial freedom that’s available when you accelerate your authority.
- The Profitability Playbook: You’ll get access to this customizable profitability tracker, so you understand financial checkpoints, what to charge, how many people to serve, and can create a plan to reach your impact + income goals!
- Transition from Hourly to Package Pricing: This strategy allows you to easily scale to 2x and even 3x your prices (and have clients excited to pay them)! You'll learn how to articulate your value so you can move from transactional hourly rates to transformational flat-rate pricing (and why it's a game-changer).
This masterclass is for you if...
You’re Over The Hustle
You’re working hard on your business and your bank account is NOT showing your results. You’re ready to be seen as an industry expert so you can be paid your true value.
You're Ready for More
You’re ready to deep-dive into your niche, market your unique expertise, and monetize your message. This masterclass is designed to rocket your belief in yourself and your business.
You know you have value to share, but you feel there are so MANY skills you have to master before you can get your message out - in a BIG way.
DISCLAIMER: I’m going to show you how to be seen as an expert in front of your audience without another certification, rebrand, or figuring it out all on your own, but there is no guarantee you’ll increase your income, be published, or accelerate your authority. However, I’m going to show you the steps to reach your goals faster than you could on your own.